Although neuromarketing research has developed, the current studies lack to provide
comprehensive insights into neuromarketing and marketing mix. Therefore, this study has …

Eye tracking is the process of measuring where one is looking (point of gaze) or the motion
of an eye relative to the head. Researchers have developed different algorithms and …

Eye tracking provides valuable insight for analyzing visual attention and underlying thinking
progress through the observation of eye movements. Here, a transparent, flexible and ultra …

Recently, nations are struggling to mitigate the impact of the unprecedented COVID-19
outbreak on their economy. Many countries have imposed traveling restrictions to reduce …

Negative user-generated content provides cues that warn other consumers to avoid using a
particular product or service. This study explores whether brand feedback can counteract …

The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

Social networks are a source of competitive advantage for destination management
organizations (DMOs) in promoting user-generated content. In the online environment, the …

The current paper investigates the value and application of a range of physiological and
neuroscientific techniques in applied marketing research and consumer science …

Purpose The purpose of this study is to examine how social media (TripAdvisor) content
influences restaurant visit intentions and liking expectations, how online review valence …

This study analyses the influence of destination photographs' communication type and
destination country-brand logo and slogan used in ads on the tourists' visual attention and …