[HTML][HTML] Colour of medicines and children's acceptability? A systematic literature review of children's perceptions about colours of oral dosage forms

E Alessandrini, M Gonakova, H Batchelor… - Pharmaceutics, 2023 - mdpi.com
The colour of a product plays an important role in consumer experiences, and in the context
of pharmaceutical products, this could potentially affect a patient's expectations, behaviours …

Changes in Tablet Color Due to Light Irradiation: Photodegradation of the Coating Polymer, Hypromellose, by Titanium Dioxide

Y Matsushima, M Hattori, A Tanaka, T Furubayashi… - AAPS …, 2024 - Springer
The color of the tablets and capsules produced by pharmaceutical companies is important
from the perspectives of product branding and counterfeiting. According to some studies …

[PDF][PDF] Relating Color Associations to Pill Colors and Expected Efficacy

R Amawi, M Murdoch - Color and Imaging Conference, 2022 - library.imaging.org
Colors, generally, have effects on human interpretations that can manifest in a variety of
emotions, reactions, and behaviors. The objective of this study is to understand the …

[PDF][PDF] The forgotten placebo: A correlational study between tablet angularity and intended use in common American psychotropics

K Johansson - Journal of High School Science, 2023 - jhss.scholasticahq.com
The placebo effect is well established in the pharmaceutical field for enhancing patient
compliance, persistence, and perceptions of drug efficacy. Effective utilization of the placebo …