This paper presents a systematic review of recent academic literature analysing the role,
organization and management of marketing activities in small and medium‐sized …

This paper aims to review the current literature on entrepreneurial marketing and business
sustainability while explaining various scholars' views on the relationships between these …

Secara filosofis, metodologi penelitian merupakan bagian dari ilmu pengetahuan yang
mempelajari bagaimana prosedur kerja mencari kebenaran. Prosedur kerja mencari …

Esta investigación tiene como objetivo realizar una caracterización de las pequeñas y
medianas empresas (pymes) colombianas y de sus fundadores. Se realiza una …

Purpose The purpose of this research paper is to study the relationship between
entrepreneurial marketing strategy (EMS), institutional environment (IE) and business …

Purpose–Crowdfunding has become a significant way of funding independent film.
However, undertaking a campaign can be time consuming and risky. The purpose of this …

Objective: Practices of traditional marketing cannot be fully applied to small and medium-
sized enterprises (SMEs). SMEs owners have a responsibility to replace the practice with …

Purpose The focus of this study is on how online-only retailers, known as pure-play e-
retailers, leverage e-commerce platforms to identify and pursue market opportunities …

Purpose Small and medium enterprises (SMEs) need to use specific marketing strategies
and approaches due to their limited resources and capabilities. Entrepreneurial marketing …

Purpose Small and medium enterprises (SMEs) do not need only traditional marketing
strategies in the dynamic business environment of the manufacturing sector. Entrepreneurial …