Artificial intelligence in customer service: An introduction to the next frontier to personalized engagement

V Jain, JN Sheth, E Mogaji, A Ambika - Artificial Intelligence in Customer …, 2023 - Springer
Artificial intelligence is playing an integral role in enhancing business operations.
Organizations are now expected to evaluate how and not if they can automate their business …

Digital Strategies for Aiding Ease of Decision-Making in the Services Sector

NP Nguyen, E Mogaji - Customer Centric Support Services in the Digital …, 2023 - Springer
Decision-making complexities should be met with equally sophisticated tools and
techniques to achieve the required impact. In today's technological environment, digital …

Online Customer Engagement: A Systematic Literature Review using PRISMA protocol

M Attaoui, H Gaber - Valley International Journal Digital Library, 2024 - vipublisher.com
Customer engagement (CE) is a crucial marketing concept whose relevance has been
further enhanced by the growth of social media and digital marketing. While the significance …

From Insight to Advantage: Harnessing the Potential of Marketing Intelligence Systems in Tourism

BS Al-Romeedy, T Hashem - Marketing and Big Data Analytics in …, 2024 - igi-global.com
In today's dynamic and competitive business environment, marketing intelligence systems
(MIS) are vital tools that empower organizations to understand the market, monitor …

[HTML][HTML] The Future of Artificial Intelligence Will Be “Next to Normal”—A Perspective on Future Directions and the Psychology of AI Safety Concerns

Y Walter - Nature Anthropology, 2024 - sciepublish.com
This paper introduces the AI “next to normal”-thesis, suggesting that as Artificial Intelligence
becomes more ingrained in our daily lives, it will transition from a sensationalized entity to a …