Digital marketing and SMES: An identification of research gap via archives of past research

P Pradhan, D Nigam, T Ck - Journal of Internet Banking and …, 2018 - search.proquest.com
As per the report of Boston Consulting (BCG) and internet mobile association of India
(IAMAI) 2015, the internet population increased 25 times in the last 12 years. The …

[图书][B] SOCIAL MEDIA MARKETING: Analytics & Mastering the Digital Landscape

E Erwin, A Riswanto, S Sepriano, TS Zafar, LKC Dewi - 2023 - books.google.com
Buku" Social Media Marketing: Analytics & Mastering the Digital Landscape" adalah
panduan esensial bagi siapa pun yang ingin memahami dan menguasai dunia pemasaran …

The Effect of Digital Marketing, Influencer Marketing and Online Customer Review on Purchase Decision: A Case Study of Cake Shop" Lu'miere"

RA Wilis, A Faik - Petra International Journal of Business Studies, 2022 - ijbs.petra.ac.id
Lu'Miere is a brand of cake shop owned by Anang Hermansyah and Ashanty. Located in
Pondok Indah Jakarta, this cake shop has succeeded in attracting many cake lovers …

[图书][B] STRATEGI BISNIS DIGITAL: Optimalisasi & Otomtisasi Sebuah Bisnis Menggunakaan Media Digital

A Prahendratno, MR Aulia, E Erwin, Z Setiawan, S Rijal… - 2023 - books.google.com
Buku" Strategi Bisnis Digital: Optimalisasi & Otomatisasi Sebuah Bisnis Menggunakan
Media Digital" membahas tentang bagaimana mengembangkan bisnis secara digital dan …

[PDF][PDF] Manajemen Pemasaran: Perspektif Digital Marketing

A Charviandi, H Noviany, Y Suhartini, A Wijaya… - 2023 - digilib.iainptk.ac.id
Perilaku Konsumen di Era Digital serta Peran Digital Marketing dan Social Media Marketing
di Era Digital (4.0) Pembahasan materi dalam buku ini telah disusun secara sistematis …

[图书][B] The 21st century meeting and event Technologies: Powerful tools for better planning, marketing, and evaluation

D Boshnakova, J Goldblatt - 2017 - books.google.com
Here is the first book to specifically and comprehensively address the rapid changes and
advances in technology in the planning, management, and marketing of meetings and …

Enhancing online-to-offline specific customer loyalty in beauty industry

PPL Leung, CH Wu, WH Ip, GTS Ho - Enterprise Information …, 2019 - Taylor & Francis
Customer loyalty is one of the core values for business success in beauty industry; however,
there is insufficient research on weighing the importance of critical factors contributing to …

Smart destination marketing in the digital age

M Prakash, S Mishra, P Tiwari… - Tourism Planning and …, 2024 - emerald.com
The smart destination can be defined as a destination that deploys information
communications technologies (ICTs) and other technological tools for interactive …

Promosi Digital Wisata Kuliner Peneleh Melalui Pendekatan AISAS dan Word-of-Mouth

N Brilliantia, AHA Fathah - Jurnal Pengabdian Kepada …, 2022 - ejournal.sisfokomtek.org
Abstract Kelurahan Peneleh di Surabaya adalah tujuan pariwisata yang menarik dan
lengkap mulai dari wisata sejarah hingga wisata kuliner. Wisata Kuliner Peneleh yang …

Strategi Promosi Desa Wisata TanjungJaya Kek Tanjung Lesung Melalui Platform Digital

A Martoyo, N Wiliani, H Basri - Jurnal Valuasi: Jurnal …, 2022 - valuasi.lppmbinabangsa.id
The COVID-19 pandemic has paralyzed the economy, especially the tourism industry. The
government's decision to reopen tourist areas because the spread of the corona has …