Artificial intelligence (AI) is revolutionizing consumer–provider interactions by changing the
nature of online purchases. This study uses the social support theory to investigate …

The implementation of sustainable corporate energy-saving behaviors (CESB) is key
initiatives to ease the pressure on energy resources and reduce the impacts of climate …

Live streaming with goods is developing rapidly as an emerging platform economic model.
Consumers can interact with the e-commerce platform in real-time and get a good shopping …

Purpose The purpose of this study is to investigate the effects of celebrity endorsers on
consumer advocacy, customization and entertainment intentions based on the notion of the …

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kegunaan, persepsi risiko,
dan E-WOM terhadap sikap dan niat pembelian produk kosmetik menggunakan teknologi …

This study investigates the factors influencing impulse buying behavior in online food
purchases in Indonesia. The research gathered data from 270 valid respondents from the …

This research investigates the moderating effects of FOMO (fear of missing out) and
perceived satisfaction on the relationship between the perceived usefulness of live …

Saat ini persaingan antar coffee shop semakin pesat sehingga membutuhkan strategi
pemasaran yang tepat untuk menciptakan keputusan pembelian. Tujuan penelitian ini …

Servicescape plays an extremely important role in demonstrating experience in service
delivery and the ability to bring satisfaction to customers. Servicescape is perhaps the most …

Salah satu sektor yang terus mengalami perkembangan yaitu sektor telekomunikasi.
Telekomunikasi dapat memudahkan untuk memperoleh informasi dan melakukan berbagai …