Introduction Customer agility (CA) and market orientation have been widely discussed in
prior research. Also, the role of brand image in business making-decision has been …

The current research tended to examine the impact of social media usage on firm
performance with the mediating role of organizational agility and innovation capability. The …

The deep integration of artificial intelligence (AI) into enterprises presents both opportunities
and challenges, making it a focal point of current research. This study explores the impact of …

In the era of Industry 4.0, characterized by the convergence of digital technologies and
physical systems, the transformation of business models is paramount for sustainable …

Nowadays enterprise system (s)(ESs) have become a pervasive digital platform and are
widely utilized by firms. However, uncertain environments require firms continuously adapt …

Organizational agility is critical to the firms' survival and prospects in today's complex
environment. Although the firms' goal orientations regulate their efforts in response to market …

Artificial intelligence (AI) is emerging as a new driving force for green transformation of
manufacturing enterprises. Drawing from panel data of manufacturing enterprises listed on …

Artificial intelligence (AI) has radically changed companies' vision of business development,
based on its widespread assimilation in key organisational processes. However, in …

The present study aims to establish a link between digital and humanitarian supply chain
management. This study has focused on using artificial intelligence-big data analytical …

In the midst of the digital revolution of the 21st century, cybersecurity has come to be a
primary social situation, requiring revolutionary and Innovative solution. To find the proper …