Nowadays, a large number of customers are spending their time on social and digital media
for a variety of purposes ranging from information searching to the final purchase of …

Compared with survey polls, social media can yield a better and more comprehensive
understanding of public perceptions of special topics in a more scientific manner. However …

The main aim of this paper was to investigate the effect of four features of social media
marketing on the purchase decision of consumers in the fast-food industry. It also aimed to …

The aim of this study is to explore social media marketing activities (SMMAs) and their
impact on consumer intentions (continuance, participate, and purchase). This study also …

Customer engagement is a key metric for gauging brands' social media success. Luxury
fashion brands increasingly use social media to connect with customers. This paper tests a …

Social media has been playing an important role in marketing strategy. As a part of social
media, social networking sites (SNS) can be utilized by enterprises to create direct …

COVID-19 originally known as Corona VIrus Disease of 2019, has been declared as a
pandemic by World Health Organization (WHO) on 11th March 2020. Unprecedented …

The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro,
Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can …

In this era, social media platform is integrated into the marketing strategy. This new
technology sets out new mechanisms and communication tools that companies can rely on …

Purpose In this study, we have collected the response from 200 private university lecturers in
Kurdistan Region of Iraq. In order to test the hypotheses, we have proposed structural …