The disruption in management education caused by COVID-19 was significant, creating a
noteworthy impetus for new research. Given that COVID-19 has transitioned from pandemic …

The pace of technological development is exceeding expectations and transforming the
landscape of last-mile delivery. This study investigates how users' post-adoption behavior in …

This research explores a positive effect of pets' cuteness on consumer intentions to reserve
home-sharing services and further reveals the underlying mechanism via a serial-mediating …

Digital transformation has become a notorious topic in the financial sector, as its
implementation brings about a positive change in the user experience. Its relevance is seen …

The use of generic drugs reduces healthcare expenditures, especially for those of lower
socio‐economic status. This research employs a descriptive research design and utilizes a …

Many times, branded apps are rarely used after consumers initially download them, raising
the question of how marketers can make these apps more useful to consumers. To that end …

This chapter delves into the dynamics of technological adoption in emerging economies,
specifically focusing on Latin America and the Caribbean region. Understanding technical …

Purpose Food waste among young consumers is a significant concern that threatens food
sustainability due to consumption behaviour. This study has integrated the Theory of …

Digital platforms are becoming more important in transforming the energy industry and
altering the way we produce, distribute, and use energy. This paper explores the role of …

The platform economy has emerged as a transformative force in various industries,
reshaping consumer behavior and the way businesses operate in the digital age …