FINANCIAL IMPACT OF BRAND STRATEGY: AN ANALYSIS OF KEY FINDINGS AND FUTURE RESEARCH PROSPECTS

NMN Pynatih, NDA Amrita… - KRIEZ ACADEMY: Journal …, 2024 - kriezacademy.com
In an increasingly competitive business world, brand strategy has become a key factor in
determining the success and financial performance of a company. In this research, we …

Analysis of the Impact of Digital Technology on MSME Business Growth in Bandung City: Case Study on the Use of E-commerce, Digital Marketing, and Online …

WP Putra, FA Hayati, J Andriani… - West Science Journal …, 2023 - wsj.westscience-press.com
This study looks into how digital technology has affected the expansion of MSMEs (micro,
small, and medium-sized enterprises) in Bandung City. It focuses on online management …

Penggunaan Bahasa Indonesia dalam Pemasaran Digital E-Commerce: Studi Kasus Iklan Shopee

AN Fadhilah, NFA Nikmah… - Jurnal Bahasa …, 2024 - journal.pubmedia.id
Artikel ini membahas pentingnya penggunaan Bahasa Indonesia dalam pemasaran e-
commerce digital, khususnya dalam studi kasus iklan Shopee. Bahasa Indonesia digunakan …

Brand Trust, Social Media, and Repurchase Intention: A Case Study of Le Minerale Consumers in Indonesia

WP Putra, M Mukhid, M Murthada - International Journal of Business, Law …, 2024 - ijble.com
This research investigates the dynamic interplay between brand trust, social media
engagement, and repurchase intention, focusing on Le Minerale consumers in Indonesia …

Pengaruh Kualitas Produk Display dan Citra Merek Terhadap Keputusan Pembelian pada Toko Donatdut Kota Palopo

W Tukan, D Miliani, S Aisy… - J-CEKI: Jurnal …, 2024 - journal-nusantara.com
Penelitian ini bertujuan untuk mengkaji pengaruh kualitas produk, display, dan citra merek
terhadap keputusan pembelian di Toko Donatdut, Kota Palopo. Metode yang digunakan …

Prioritizing Promotion Strategies using Analytic Hierarchy Process (AHP) Study

BS Utomo, HB Attamimy - Indonesian …, 2024 - jurnal.globalhealthsciencegroup …
Abstract Surabaya Medical Service Hospital has problems in implementing the hospital
promotion program which is less effective, which is only known and felt by 56% of the total …