Abstract Approach and avoidance are typical behavioral tendencies of consumers when
exposed to a new environment. Drawing on the stimulus-organism-response (SOR) …

Acknowledging the widespread use of social media and the exponential growth of digital
technology, a number of reputable organizations and small and medium-sized enterprises …

The number of people shopping online increased dramatically due to COVID-19 with
lockdowns forcing store closures. Yet, even with the road to recovery and return to the 'new …

This paper optimized the e-commerce live streaming atmospheric cues scale and then used
the SOR model to study the impact of atmospheric cues on consumers' impulse buying …

This research aims to verify an integrative model combining the SOR, CEV and CAB models
in supermarket and hypermarket shopping situations. It primarily verifies the impact of the …

Using the stimulus-organism-response (SOR) framework, this study aims to investigate the
impact of atmospherics and online flow cues of Jordan virtual tourist centre on visitors' …

ABSTRACT Introduction: The United States economy depends on small businesses, yet
50% of small businesses cease operations in the first 5 years. The purpose of this multiple …

Teknolojinin gelişmesiyle birlikte internet kullanımının artması, bireylerin yaşamlarını
etkilemekle kalmayıp, firmaların da işleyiş biçimlerini etkilemiştir. Dünyada yaşanan bu …

Günümüzde e-ticaretin geli ş mesi ve tüketiciler için e-ticaret sitelerinin oldukça yo ğ un
olarak tercih edilen bir kanal haline d. nü ş mesi ile birlikte, bu alana olan akademik ilgi de …

At present, most of the daily shopping of people is done through systems and online stores.
Therefore, providing a model for evaluating systems and online stores in order to boost the …