Social media influencers are an effective marketing instrument on social media. This
research looks at how social media influencers build audience expectations through the …

With the digitization of the banking sector and the use of social media in daily activities, the
world of technology has developed significantly daily. The availability of social media as a …

The study examines the use and gratification of social media marketing in Tanzania, with a
particular focus on the influence of trust, personalization and users' satisfaction on the …

This paper focuses on the key trends, themes and gaps in the literature pertaining to social
media influencers (SMIs) and how this relates to consumer behaviour, in this case online …

This research explores the ever changing world of digital advertising and its impact on
consumer impulsive behavior, an important aspect of the rapidly evolving digital marketing …

This study explores the impact of social media influencers on consumer behavior inside the
context of digital technology. Through a scientific literature evaluation method, this research …

COVID‐19 has drastically affected the business sector all around the globe and its
subsequent implications have changed the buying habits of consumers. This comparative …

The popular term “Content is King” pertains to the high volume of online digital content
produced and posted on social media daily. This content captures users' attention …

Konsumsi makanan dan minuman merupakan komponen terbesar dalam konsumsi rumah
tangga di Garut. Kondisi ini menjadi peluang bagi pelaku usaha kuliner untuk menciptakan …

As fewer studies have focused on the impact on users' well-being as a result of social
comparison and its potential associations with users' purchasing behavior, the current thesis …