How social presence influences impulse buying behavior in live streaming commerce? The role of SOR theory

J Ming, Z Jianqiu, M Bilal, U Akram… - International Journal of …, 2021 - emerald.com
Purpose This paper aims to examine how presence (the social presence of live streaming
platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow …

Investigating the effect of perceived security, perceived trust, and information quality on mobile payment usage through near-field communication (NFC) in Saudi …

MA Almaiah, A Al-Rahmi, F Alturise, L Hassan, A Lutfi… - Electronics, 2022 - mdpi.com
This study aims to investigate the perceptions of near-field communication (NFC) usage for
mobile payments in Saudi Arabia. In order to develop a mathematical framework for the …

[PDF][PDF] Evaluation of the contents of the five stars hotel website and customer orientation

O Jawabreh, A Jahmani… - Information Sciences …, 2022 - digitalcommons.aaru.edu.jo
The objectives of this study are multifold: to investigate the functionality of hotel websites
through a content review and to gauge customer perceptions of the value of hotel website …

Investigating the role of perceived risk, perceived security and perceived trust on smart m-banking application using SEM

MA Almaiah, S Al-Otaibi, R Shishakly, L Hassan, A Lutfi… - Sustainability, 2023 - mdpi.com
Effective security support remains a challenge, even for mobile banking applications; this is
leading to the loss of many customers due to limited protection of customer data and privacy …

Pengaruh sales promotion dan hedonic shopping terhadap impulse buying behavior melalui positive emotion pada pengguna e-commerce di Jabodetabek

R Denia - 2023 - repository.unj.ac.id
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi impulse buying
behavior pada pengguna salah satu e-commerce Shopee dengan menggunakan variabel …

Influence of website quality on online impulse buying behaviour: a systematic review of literature

A Kathuria, A Bakshi - Marketing Intelligence & Planning, 2024 - emerald.com
Purpose Online impulsive purchasing is growing exponentially, and website-related factors
play a substantial role in this phenomenon. This study provides a comprehensive and …

[PDF][PDF] Does Impulse Buying Behavior mediate the relationship between Social Network Marketing and Customer Satisfaction? Evidence from Pakistan

MA Shafiq, HMA Arshad, S Mehmood… - Journal of Business & …, 2022 - researchgate.net
The main goal of this study is to close a knowledge gap by conducting a thorough analysis
into how social network marketing affects consumer satisfaction, with the involvement of …

Impulse buying and hedonic behaviour: A mediation effect of positive emotions

R Ramadania, R Ratnawati, J Juniwati, N Afifah… - Virtual …, 2022 - ceeol.com
This paper is devoted to building a miniature of an impulse buying behaviour in department
stores, which is influenced by hedonic shopping value, store environment, and price …

The role website quality, credit card, sales promotion on online impulse buying behavior

A Prasetio, A Muchnita - Jurnal Manajemen, 2022 - ecojoin.org
The usage of online marketplace in Indonesia increases due to Covid-19 pandemic and its
supporting environment such as payment systems. This investigation was conducted to …

Self-escapism motivated online shopping engagement: A determinant of users' online shopping cart use and buying behavior

IA Mir - Journal of Internet Commerce, 2023 - Taylor & Francis
Online shopping is a well-recognized business and user activity. Moved by utilitarian and
hedonic motives, millions of users visit online stores daily. Literature indicates users' self …