[HTML][HTML] Sustainable customer relationship management
M Ferrer-Estévez, R Chalmeta - Marketing Intelligence & Planning, 2023 - emerald.com
Purpose Sustainable customer relationship management (SCRM) is a combination of
business strategy, customer-oriented business processes and computer systems that seeks …
business strategy, customer-oriented business processes and computer systems that seeks …
[HTML][HTML] The effectiveness of marketing communication and importance of its evaluation in an online environment
Online marketing communication covers a wide area and thus promotes an extensive reach
of advertising to a broad audience. Hotels can achieve certain goals through online …
of advertising to a broad audience. Hotels can achieve certain goals through online …
International ranking of climate change action: An analysis using the indicators from the Climate Change Performance Index
It is hard to argue against the reality of global warming, its consequences are becoming
increasingly evident not only due to the effects of extreme weather that are changing the …
increasingly evident not only due to the effects of extreme weather that are changing the …
[HTML][HTML] Green marketing as a part of the socially responsible brand's communication from the aspect of generational stratification
Green marketing is focused on a responsible approach to the environment, which is
integrated into various areas of society. In order to build a successful and socially …
integrated into various areas of society. In order to build a successful and socially …
[HTML][HTML] Sustainable brand management of alimentary goods
Sustainability of food production and consumption has become one of the most discussed
topics of sustainable development in global context. Thus, traditional managerial patterns …
topics of sustainable development in global context. Thus, traditional managerial patterns …
[PDF][PDF] Millennials as a target segment of socially responsible communication within the business strategy
M Nadanyiova, S Das - Littera Scripta, 2020 - researchgate.net
The topic of corporate social responsibility is currently very up to date and is gradually
becoming the focus of stakeholderss attention, mainly consumers. Especially, one …
becoming the focus of stakeholderss attention, mainly consumers. Especially, one …
[HTML][HTML] The potential of digital marketing tools to develop the innovative SFSC players' business models
The traditional global food supply chains are not just complex, but they do not support the
sustainability of agriculture. The business models with the greatest growth potential are …
sustainability of agriculture. The business models with the greatest growth potential are …
[HTML][HTML] Economic efficiency of forest enterprises—Empirical study based on data envelopment analysis
Countries are forced to develop bio-based economic strategies to promote efficient use of
renewable natural resources. The transition towards a sustainable forest bio-based …
renewable natural resources. The transition towards a sustainable forest bio-based …
[HTML][HTML] Potential of marketing communication as a sustainability tool in the context of castle museums
Based on the OECD research from 2020, tourism is one of the biggest and fast-growing
sectors of the world economy. Tourism plays a key role in job creation as well as in added …
sectors of the world economy. Tourism plays a key role in job creation as well as in added …
[HTML][HTML] Formulation of development strategies for regional agricultural resource potential: The ukrainian case
N Shpak, I Kulyniak, M Gvozd, J Vveinhardt, N Horbal - Resources, 2021 - mdpi.com
The agricultural sector is one of the leading ones in the economy of many countries, as it
creates the basis for their economic growth. Every region in every country has its own …
creates the basis for their economic growth. Every region in every country has its own …