Despite the broad interest and rapid increase in studying green consumer behaviour (GCB)
from a social perspective, related articles have been presented in a piecemeal fashion and …

Failure to translate intentions into actual behaviour is known in many areas of human action.
The intention to consume more sustainable is no exception and often fails to be translated …

Consumer demand for organic food and non-food products has been growing dramatically.
This study examines organic consumption behavior from a social identification perspective …

摘要这项研究检验了该消费者行为的变化是否是由有机餐厅的体验引起，
并通过信号理论来解释这种影响。 实证数据是通过有机餐厅的客户收集并使用偏最小二乘结构 …

As the extreme climate crisis increases, sustainable development is at the forefront of the
public mind. However, as one of the major catalysts of sustainable development, sustainable …

What explains why some consumers believe their individual consumption choices impact
the natural environment, social issues, and employee well‐being and others do not? This …

Organic brands have become increasingly important as an offering by which retailers can
differentiate themselves. The current study examines the role of two key drivers (ie, brand …

Purpose This study aims to examine the factors that influence peer-to-peer online host
advertising effectiveness (POHAE). The study posits that POHAE is a multidimensional …

Previous research has shown that people tend to perceive organic consumers as more
moral and higher status than conventional consumers. We propose that organic …

This research examines packaging‐free shopping, which contributes to reducing the
negative impact of plastic packaging on the environment, and its' relationship with green …