Purpose The purpose of this study is to present the state-of-the-art scientific research in the
intersection between smart tourism and social networks to better understand the role of the …

The development of information and communication technologies, especially Internet, has a
strong influence on the changes in the use of marketing tools. The existence and availability …

Social media such as Facebook has become an essential strategic tool for organisations.
Facebook is a platform where a large pool of consumers would use to make purchase …

Media sosial, merupakan salah satu dari sekian banyak perangkat informasi strategis yang
bilamana tidak dapat dikendalikan serta menjadi unproduktif maka akan membahayakan …

Penelitian ini bertujuan mencari bukti empiris penggunaan media sosial dan dampaknya
dalam bidang sosial dan ekonomi. Responden sebanyak 179 mahasiswa akuntansi di …

The purpose of this paper is to investigate how social media marketing engagement efforts
mediate the relationships between CRM and the business performance. We argue that …

At this time, leadership and social media are two things that cannot be separated. Social
media becomes an information technology media for leaders to be able to communicate …

Firmalar, geleneksel MİY uygulamalarının yanı sıra sosyal medya teknolojisi kullanımı
sayesinde SMMİY pazarlama faaliyetlerinde etkinlik sağlayabilmektedir. Bu çalışmada …

Tourism destination marketing has been significantly influenced by the developments in
Information and Communication Technologies (ICTs). Online marketing has been a focus of …

Social media has tremendously changed the way people gather information on products
and services. Muslim-friendly tourism organisations utilised social media and developed its …