Technological advances have facilitated the move from market-centric to user-centric
commerce by enabling the progress towards S-Commerce from E-Commerce …

The recent emergence of e-commerce has brought a shifting paradigm into global markets.
This revolutionary framework relying upon technological progress has conveyed a new era …

Consumer satisfaction has been widely accepted as a key measure of continuous use and
success within the information systems, e-commerce and mobile banking literature. We aim …

Live streaming commerce has rapidly developed in recent years; however serious purchase
hesitation do exist at the final payment stage. Contrary to the previous studies focusing more …

Companies are increasingly relying on social media brand communities to interact with
consumers and achieve business values. Thus, it is essential to understand how companies …

The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …

E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …

Since their introduction in the early 2000s, the use of social networking websites has
exploded. Many businesses are seeing increased revenue due to their social commerce …

The primary research question investigated was: What is the effect of social media channels
on e-commerce expansion and marketing by Jordanian firms? The specific objectives …

With the spread of m-commerce usage around the globe, mobile commerce can become the
primary approach for many users in transactions. Such a method is considered an …