Online presence is fast becoming a marketing hub for contemporary businesses. Often
known as digital marketing, the phenomenon offers several opportunities to businesses …

Purpose The study proposes to determine the impending challenges to lean integration with
Industry 4.0 (I4. 0) in manufacturing that aims at achieving desired operational performance …

The circular economy is one of the recent concepts promoted as the pathway for further
green and sustainable development, yet entrepreneurs and managers lack the knowledge …

Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …

In the fourth industrial revolution age, digital transformation is crucial to the sustainable
development of small-and medium-sized businesses (SMEs). This study suggests a …

Purpose This paper aims to explore the research field of digital transformation in small and
medium enterprises (SMEs), considering the importance of SMEs in the economic …

In today's rapidly evolving business landscape, digital transformation has become
synonymous with the strategic integration of cloud computing, mobile internet, social media …

Digitalization and sustainability are two central fields of action in the company that are of
crucial importance for future business success. The necessary transformation represents a …

This study delves into the strategies employed by small and medium-sized enterprises
(SMEs) to embed digital technology into their business models, aiming to reach carbon …

In the dynamic business environment, firms can adopt emerging technologies to remain
relevant and effectively meet changing customer demands. The adoption of these …