Resumen The 2019 European Parliament elections were held in Spain in a context of
political fragmentation and polarisation, following the recent incorporation of the extreme …

How do political parties leverage patriotic appeals in their online campaigning within the
context of autocracies and hybrid regimes? This study delves into the digital campaign …

The purpose of this study is to examine how to enhance the critical thinking of young people
through digital literacy skills. Furthermore, the ability to think critically is seen from the …

This is an exploratory cross-case analysis of political communication strategies of selected
youth political organizations on the social network Facebook. The main objectives of this …

Data-driven campaigning is often depicted as the latest iteration of modern campaign
practice. This term captures the idea that political parties now routinely gather data from …

The aim of the present study is to examine the communication strategies used by Greek
mayors in Twitter across different periods of an electoral cycle (pre-campaign, campaign …

What do modern election campaigns look like? According to the most recent accounts, they
are data-driven operations in which extensive data are collected and targeted messages are …

Parties use political microtargeting (PMT) to address voter subsegments individually. Due to
limited resources and legal restrictions, parties often rely on Meta's platforms and advertising …

Prior literature shows that social media could be used to forecast political elections. Most
studies have focused on a single social media platform, and few studies have explored the …

The allocation of political advertising in social media is rising in Western campaigns. Yet
audiences, unlike those of television advertising, are no longer isolated and passive …