Impact of social media influencers on customer engagement and purchase intention: A meta-analysis
This research aims at providing a meta-analysis of empirical findings of the literature on the
characteristics of social media influencers on customer engagement and purchase intention …
characteristics of social media influencers on customer engagement and purchase intention …
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
Consumers increasingly post videos in which they review products and experiences,
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …
spreading electronic word-of-mouth (eWOM). Despite the relevance of consumer-generated …
Social media influencers as human brands: an interactive marketing perspective
Social media influencers as human brands: an interactive marketing perspective | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
“I will buy what my 'friend'recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions
Purpose Influencer marketing is a newer interactive marketing model that has attracted the
attention of scholars and marketers. The study aimed to examine the mediation role of …
attention of scholars and marketers. The study aimed to examine the mediation role of …
Do fake followers mitigate influencers' perceived influencing power on social media platforms? The mere number effect and boundary conditions
The rapid advancement of influencer marketing in today's digitalization era has led to
marketers partnering with social media influencers to seed information and influence …
marketers partnering with social media influencers to seed information and influence …
The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency
R Wu, J Chen, CL Wang, L Zhou - Journal of Business Research, 2022 - Elsevier
Emoji is widely used in electronic word of mouth (eWOM) and online consumer reviews
across various social media platforms and online retailers, but the boundary condition of its …
across various social media platforms and online retailers, but the boundary condition of its …
The effect of image enhancement on influencer's product recommendation effectiveness: the roles of perceived influencer authenticity and post type
Y Zhang, Z Shao, J Zhang, B Wu… - Journal of Research in …, 2024 - emerald.com
Purpose Facilitated by image retouch tools, social media influencers can digitally enhance
their self-image in product recommendation posts. This paper proposes that image …
their self-image in product recommendation posts. This paper proposes that image …
The moderating influence of brand image on consumers' adoption of QR-code e-wallets
In a post-pandemic era marked by thriving digital payments and e-commerce transactions
due to physical distancing norms, the growth of mobile payments or E-wallets is expected to …
due to physical distancing norms, the growth of mobile payments or E-wallets is expected to …
Foundations of consumer engagement with social media influencers
T Bastrygina, WM Lim - International Journal of Web Based …, 2023 - inderscienceonline.com
This article is a systematic review of recent and relevant journal articles on consumer
engagement with social media influencers using the PRISMA protocol. The review in this …
engagement with social media influencers using the PRISMA protocol. The review in this …
How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships
In recent years, social media influencers (SMIs) have become part of the strategic
communication of firms because the traditional form of mass media communication is losing …
communication of firms because the traditional form of mass media communication is losing …