A number of systematic reviews were conducted with respect to social media on the one
hand, and the Technology Acceptance Model (TAM) application, on the other hand …

In this highly competitive and resource scarce environment, nonprofit organizations (NPOs)
must create a positive brand image in order to gain the public's favor and trust, and …

Metamodeling has become a crucial technique in the process of software development.
However, the level of metamodeling acceptance is still very low in software development …

Purpose Adopting the theory of parasocial interaction (PSI) and schema theory, this study
proposes that a brand's personalized response and brand familiarity on a corporate blog will …

The emergence of digital technology has changed the structure and functions of products.
Digitalised products are connectable with digital resources, reprogrammable for personal …

Background and Purpose: With fund scarcity eminent in Malaysia, soliciting donations
effectively is essential to any non-profit organisation (NPO). Many NPOs struggle to raise …

As more business-to-business organizations consider using social media to attract
customers, the acceptance of social media technology among employees becomes crucial …

Corporate blogs and microblogs are social media channels created by and on behalf of
organisations. Social media channels are designed to be collaborative, dialogic and …

Una vez presentado el diseño del estudio empírico, en este capítulo sexto se exponen los
resultados del análisis de datos efectuado en aras de contrastar empíricamente las …

Social media is fast becoming a medium for encouraging interaction and collaborative
learning among learners and instructors. Examining the factors affecting social media …