Background Study: There are small business owners who have not been able to choose the
right strategy to implement digital marketing to increase sales. Purpose: This study aims to …

Indonesia has the potential to become a globally popular halal tourist due to its large Muslim
population and beautiful and diverse cultural attractions. However, during the COVID-19 …

This study aims to explore the use of social media and its perceived impact and value as
part of the overall marketing effort of small independent, owner-operated laundry and dry …

This study aims to determine whether the influence of entrepreneurship education and the
use of social media among students affects entrepreneurial interest through entrepreneurial …

This paper aims to provide scientometric and content analysis towards e-commerce and
social media research in Asia. The Web of Science (WoS) and Scopus databases were used …

This extensive and comprehensive study delves into the intricate dynamics of generational
responses to innovative marketing strategies within the dynamic landscape of the Chinese …

Overcoming the involved constraints, such as high prices, a lack of awareness, and a limited
number of sales points, is one way to increase consumers' willingness to buy organic food …

Business digitalization is growing rapidly and has been widely used by business people to
increase customer interest in the products they offer. The impact of these conditions is sales …

The engagement of social media in small businesses is penetrating and growing rapidly for
goods and services for both small medium businesses and customers. Social media is an …

Technology has become an integral part of society, substantially contributing to its many
facets. With the advent of technology, media entrepreneurship in Malaysia has expanded …