Gamification is the act of applying game-design elements to transform activities, products,
services, and systems in a way that provides the kind of experiences similar to those offered …

Multiple scales measuring a customer's, or consumer's, engagement (CE) with a brand or
specific brand elements (eg, advertising/social media content) have been proposed in the …

Public awareness of the need to protect the environment has been on the rise given the
widespread, continuous degradation of the global environment. Governments and …

Purpose This paper aims to develop a validated scale that can help in measuring the
gamified e-service quality (GE-SQ) in the e-retailing industry. Design/methodology/approach …

Gamification is a strategy, methodology, or activity that has picked up pace over time and
has been successfully deployed in organizations. Despite massive efforts to capture the …

This study investigates, from the perspective of affordance theory, how the implementation of
gamification features and mechanisms in online-shopping platforms enable consumers to …

Purpose Gamification design is considered an effective way of changing users' health
behavior and improving their health management performance. Even though numerous …

The emergence of digitalisation and COVID-19 have induced notable lifestyle changes. For
example, contactless online-offline engagement remains popular even after the reopening …

Background: Gamification is a trend that has emerged with the growth of e-commerce. Given
the wide range of human characteristics, determining which gamification elements perform …

Recognising the rapid growth and enormous potential of gamification and social media
advertising in today's digital age, along with the increasing popularity of social commerce (s …