The current research proposes an integrated model to investigate both the bright and the
dark sides of consumer–human brand relationships facilitated by social media on …

Several prior studies have extensively covered human–computer interaction (HCI). These
studies examine several factors related to HCI such as psychological, physiological …

The world of information technology is buzzing around the possibilities that quantum
computers might open up for organizations. But what are quantum computers and what …

The COVID-19 pandemic has highlighted the pernicious effects of fake news, underscoring
the critical need for researchers and practitioners to detect and mitigate its spread. In this …

The role of social media has been momentous in COVID-19 vaccine discussions. This study
explores the impact of social media interactions on vaccination intention by employing the …

Adolescents are the most active user group of social media sites. Due to being in a phase of
both biological and psychological development, they may be particularly vulnerable to the …

Social media (SM) can help museums promote their activities worldwide and extend the
visitors' experience. In the past few years, the Greek museums have adopted SM to promote …

Die vorliegende Arbeit ist in meiner Zeit als wissenschaftlicher Mitarbeiter an der Professur
für Marketing, Innovation & E-Business der Universität Trier entstanden und wurde im …

Past research provided consistent evidence regarding the influence of the community
context on the individuals' behavior. However, much less is known about the translation of …

For quite some time now, research has discussed the importance of social media in the
corporate context. Due to their simplicity and cost efficiency, social media applications are …