The comparison of cybersecurity datasets

A Alshaibi, M Al-Ani, A Al-Azzawi, A Konev… - Data, 2022 - mdpi.com
Almost all industrial internet of things (IIoT) attacks happen at the data transmission layer
according to a majority of the sources. In IIoT, different machine learning (ML) and deep …

Artificial Intelligence Integrated with Big Data Analytics for Enhanced Marketing

SR Krishna, K Rathor, J Ranga, A Soni… - 2023 International …, 2023 - ieeexplore.ieee.org
Recent technological advances that have already impacted corporate operations include the
internet of things, big data analytics, and artificial intelligence, to name just a few. Artificial …

Developing big data enabled Marketing 4.0 framework

S Mukhopadhyay, RK Singh, T Jain - International Journal of Information …, 2024 - Elsevier
Due to the industrial revolution and, thereby with, the emergence of Industry 4.0, there has
been an impact on the marketing of business firms, enabling them to digitally transform and …

Empowering Marketing Intelligence via Text Analytics

S Çam - Marketing Innovation Strategies and Consumer …, 2024 - igi-global.com
Today's economic world has created incredible opportunities for businesses to drive digital
transformation through new intelligent systems and services, from big data to marketing …

[PDF][PDF] Using Artificial Intelligence with Big Data Analytics for Targeted Marketing Campaigns

S Arora, SR Thota - researchgate.net
Artificial intelligence (AI) presents vast potential for revolutionizing marketing practices. This
paper explores the pivotal role of AI in enhancing information proliferation, data …