SR Krishna, K Rathor, J Ranga, A Soni… - 2023 International …, 2023 - ieeexplore.ieee.org
Recent technological advances that have already impacted corporate operations include the internet of things, big data analytics, and artificial intelligence, to name just a few. Artificial …
Due to the industrial revolution and, thereby with, the emergence of Industry 4.0, there has been an impact on the marketing of business firms, enabling them to digitally transform and …
S Çam - Marketing Innovation Strategies and Consumer …, 2024 - igi-global.com
Today's economic world has created incredible opportunities for businesses to drive digital transformation through new intelligent systems and services, from big data to marketing …
Artificial intelligence (AI) presents vast potential for revolutionizing marketing practices. This paper explores the pivotal role of AI in enhancing information proliferation, data …