La influencia de la aceptación tecnológica, el riesgo y el beneficio percibidos en la intención de compra de los consumidores de la movilidad colaborativa

R Domínguez, H Santos - 2022 - bdigital.dgse.uaa.mx
Las plataformas digitales de la movilidad colaborativa como Uber han favorecido a la
sociedad con transportes económicos y accesibles, asimismo han despertado un nuevo …

Relationship Between Multiple Intelligence and Employees' Performance in Higher Institutions in Nigeria

A Babakarewa, BWBY Kelana, NNA Mansor… - Kurdish …, 2024 - kurdishstudies.net
Purpose: The purpose of this study is to investigate the relationship between multiple
intelligences and the productivity of academic staff members in Nigerian tertiary institutions …

Implementing Strategic Orientations in SMEs: The role of CEO's Market Orientation

MT Diao, B Doucoure - Journal of Comparative International …, 2022 - erudit.org
The purpose of this study is to explore the influence of a CEO's market orientation on the
strategic orientations of Small and Medium Enterprises (SMEs). A survey was conducted …

[PDF][PDF] Analysis of Salesperson Behavior and the Role of Supervision on Salesperson Performance Its Impact on Marketing Performance

G Sugiyarti - Saudi J Econ Fin, 2021 - saudijournals.com
The purpose of this study, to determine the effect of salesperson behavior on salesperson
performance; the influence of the role of supervision on the performance of the salesperson …

[HTML][HTML] Antecedents and Consequences of Value-Based Selling in B2B Market

H Lee, S Kang - Journal of Channel and Retailing, 2023 - e-jcr.org
Purpose: Many firms are increasingly deploying a value-based selling (VBS) in their B2B
organizations to drive growth for product and service. Defined as a sales strategy that builds …

Three Studies of B2B Salespeople as Collectors of Competitive Intelligence

E Mehl - 2023 - uis.brage.unit.no
B2B salespeople's ability to collect competitive intelligence from the marketplace affects
organizational and individual competitive advantage and, in turn, firm and salesperson …

[PDF][PDF] Modeling the Brand Equity and Usage Intention of QR-Code E-Wallets. FinTech 2023, 2, 205–220

FAA Ramli, MI Hamzah, SN Wahab, R Shekhar - 2023 - academia.edu
The proliferation of digital payments has paved the way for the greater use of E-wallets or
mobile payments in over-the-counter (OTC) retail transactions. Nevertheless, given its …

[PDF][PDF] B2B 시장에서의가치기반판매: 선행요인과성과

이한근, 강성호 - 유통연구, 2023 - e-jcr.org
B2B 시장에서의 경쟁 강도가 강화되면서 B2B 기업은 구매기업과의 장기적 관계형성과 가치의
공동창출을 위해 노력한다. 이러한 의미에서 영업사원들에 의해 수행되는 가치기반 판매는 …

Investigating Personality Traits, E-Market Orientation and Firm Performance of Tourism Entrepreneurs in J & K

NU Bashir, SA Dar - International Journal of Management and Development …, 2023 - ijmds.in
This study, based on Jammu and Kashmir Tourism SMEs, examines the big five personality
factors that impact business success. Further, E-marketing orientation has been taken as a …

Learning strategic orientation and sustained competitive advantage in four-and five-star hotels in Kenya

ZM Mwangi, VK Kaluyu - The University Journal, 2023 - journals.daea.or.ke
Four-and five-star hotels face intense competition from lower-rated hotels, international
chains and the more recent vacation home rentals, often threatening their competitive …