In Malaysia, the COVID-19 outbreak reported day-by-day positive carrier statistic increasing
that force government action to impose movement control order (MCO); Malaysian stay at …

The present study compares the influence of text‐based recommendations; traditionally
known as online consumer reviews, and the influence of voice‐based recommendations …

Purpose This paper aims to examine travelers' behavioral intention of traveling in the period
of coronavirus by using the theory of planned behavior. The framework incorporates attitude …

This article investigates individual-level antecedents and relational outcomes of social
media engagement. Social media engagement approached in this study is a three …

The growing presence of online travel communities is leading to great developments in the
travel industry. Grounded in the innovation diffusion theory (IDT) and the technology …

The advance of the Internet and new technologies over the last decade has transformed the
retailing panorama. More and more channels are emerging, causing consumers to change …

Purpose–This paper aims to delineate the meaning, conceptual boundaries and dimensions
of consumer engagement within the context of online brand communities both in term of the …

Now fully revised and updated, the fourth edition of this bestselling text provides students
with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also …

The proliferation of the Internet and other technological innovations has transformed the
structure of the tourism industry as well as affected how tourism destinations are perceived …

The growing role of social media in tourism has been increasingly an emerging research
topic. Social media plays a significant role in many aspects of tourism, especially in …