The influence of social media marketing on consumers' purchase decision: investigating the effects of local and nonlocal brands
Growing usage of social media has provided marketers a better space to engage with
customers. However, research examining effects of social media marketing from the …
customers. However, research examining effects of social media marketing from the …
Opinion mining from online hotel reviews–a text summarization approach
YH Hu, YL Chen, HL Chou - Information Processing & Management, 2017 - Elsevier
Online travel forums and social networks have become the most popular platform for sharing
travel information, with enormous numbers of reviews posted daily. Automatically generated …
travel information, with enormous numbers of reviews posted daily. Automatically generated …
Social media as a destination marketing tool: its use by national tourism organisations
S Hays, SJ Page, D Buhalis - Current issues in Tourism, 2013 - Taylor & Francis
Social media are gaining prominence as an element of destination marketing organisation
(DMO) marketing strategy at a time when public sector cuts in their funding are requiring …
(DMO) marketing strategy at a time when public sector cuts in their funding are requiring …
The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan
The purpose of this research is to determine the relationship between theory of planned
behavior (TPB) and technology acceptance model (TAB) elements and consumer purchase …
behavior (TPB) and technology acceptance model (TAB) elements and consumer purchase …
Why do consumers trust online travel websites? Drivers and outcomes of consumer trust toward online travel websites
GM Agag, AA El-Masry - Journal of Travel Research, 2017 - journals.sagepub.com
Egypt is currently one of the leading nations especially in the Middle East region with a well-
established e-commerce environment and advanced IT infrastructure, but rapid growth of e …
established e-commerce environment and advanced IT infrastructure, but rapid growth of e …
Antecedents of consumer intention to follow and recommend an Instagram account
Purpose The purpose of this paper is to examine the influence of consumers' perceived
enjoyment and usefulness on their intention to follow and recommend an official account of …
enjoyment and usefulness on their intention to follow and recommend an official account of …
“Do we believe in TripAdvisor?” Examining credibility perceptions and online travelers' attitude toward using user-generated content
Recent press reports and complaints by hoteliers have called into question the credibility of
travel-related user-generated content (UGC). Yet our understanding of the role of credibility …
travel-related user-generated content (UGC). Yet our understanding of the role of credibility …
Do online hotel rating schemes influence booking behaviors?
Travelers' hotel booking behaviors increasingly depend on peers' opinions and online
ratings. This study investigates the effects of online hotel ratings on travelers' attitudes …
ratings. This study investigates the effects of online hotel ratings on travelers' attitudes …
Perceived derived attributes of online customer reviews
The influence of online customer reviews (OCRs) on customers' purchase intention has
recently gained considerable attention, in both academic and business communities …
recently gained considerable attention, in both academic and business communities …
Predicting the intention to use consumer-generated media for travel planning
Despite the growing enthusiasm about social media, empirical research findings suggest
that the majority of Internet users are not using consumer-generated media (CGM) for travel …
that the majority of Internet users are not using consumer-generated media (CGM) for travel …