Building brand loyalty in social commerce: The case of brand microblogs
Social commerce enables companies to promote their brands and products on online social
platforms. Companies can, for instance, create brand pages on social networking sites to …
platforms. Companies can, for instance, create brand pages on social networking sites to …
Transforming the automotive retail: Drivers for customers' omnichannel BOPS (Buy Online & Pick up in Store) behavior
S Kim, TP Connerton, C Park - Journal of Business Research, 2022 - Elsevier
This study aims to identify the drivers in BOPS (Buy Online & Pick up in Store) usage
intention of omnichannel consumers in the automotive retail sector. The study proposes a …
intention of omnichannel consumers in the automotive retail sector. The study proposes a …
[HTML][HTML] Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow …
This study aims to investigate the influence of trusting electronic word-of-mouth (eWOM)
sources available online and attitude on intention to follow eWOM among travellers in …
sources available online and attitude on intention to follow eWOM among travellers in …
Avoiding the dark side of positive online consumer reviews: Enhancing reviews' usefulness for high risk-averse travelers
The influence of positive online consumer reviews on a traveler's decision making remains
unclear. To better understand the perceived usefulness of online reviews, this study …
unclear. To better understand the perceived usefulness of online reviews, this study …
Social network for the choice of tourist destination: attitude and behavioural intention
The aim of this paper is to investigate how social networks can become the main tool for
achieving fast and detailed information for the choice of tourism destination, in order to …
achieving fast and detailed information for the choice of tourism destination, in order to …
Assessing the impact of knowledge and perceived economic benefits on sustainable consumption through the sharing economy: A sociotechnical approach
Today's advanced technologies are promoting the rise of the sharing economy. This
emerging trend has shaped modern society and transformed the way businesses operate …
emerging trend has shaped modern society and transformed the way businesses operate …
Sustainable destination marketing ecosystem through smartphone-based social media: The consumers' acceptance perspective
The growth of technological revolutions and the subsequent acceptance of smart devices
has increased the influence of sustainable marketing activities in the tourism industry. Due to …
has increased the influence of sustainable marketing activities in the tourism industry. Due to …
[图书][B] Tourist behaviour and the contemporary world
PL Pearce - 2011 - degruyter.com
This volume seeks to review and stimulate interest in emerging and fresh topics in
contemporary tourist behaviour and experience. Topics explored include the effects of …
contemporary tourist behaviour and experience. Topics explored include the effects of …
Influence of consumer attitude toward online brand community on revisit intention and brand trust
This study proposes to illustrate the relationships between perceived benefits in using online
brand communities, attitudes, revisit intention, and brand trust, and it also assesses the …
brand communities, attitudes, revisit intention, and brand trust, and it also assesses the …
Consumer engagement in an online brand community
FJ Martínez-López, R Anaya-Sánchez… - Electronic Commerce …, 2017 - Elsevier
This research aims to explain members' online brand community (OBC) engagement and
participation based on their relationships with other members and with the community …
participation based on their relationships with other members and with the community …