Purpose–The purpose of this paper is to explore the impact of services quality, customer
satisfaction and corporate image on customer perceived value in the banking sector of …

Customer satisfaction is a continuous process that management must engage in. This study
analysed customer satisfaction using 7Ps marketing mix elements to retail bank customers …

Purpose The purpose of this paper is to develop and test a comprehensive hierarchical
model of behavioural intentions in the Malaysian retail banking industry …

This study aims at examining the interrelationships among experiential quality, equity,
happiness, rural image, experiential satisfaction, and behavioral intentions for the rural …

Purpose Banking services encounter major challenges in determining customer's
psychometric behavioral intentions. Scholars suggest that a theoretical approach to better …

Purpose–The purpose of this paper is to identify antecedents and consequences of
customers' emotional reactions in the banking industry. In this context, a model based on …

The purpose of this paper is to test and examine the interrelationships amongst customer
satisfaction, customer service, innovation, and competitive pricing in the laundry industry in …

This study aims to determine the influence of service quality, product quality, corporate
image on customer satisfaction and customer loyalty. The population in this study were 341 …

Lately, the global banking services industry has faced numerous challenges: the
digitalization, increased competition, the instability of monetary and foreign exchange …

Customer values play a crucial role in the achievement of short-term and long-term goals. It
measured from the difference between total benefit and total sacrifices perceived by …