Investigating the influence of artificial intelligence on business value in the digital era of strategy: A literature review
NA Perifanis, F Kitsios - Information, 2023 - mdpi.com
For organizations, the development of new business models and competitive advantages
through the integration of artificial intelligence (AI) in business and IT strategies holds …
through the integration of artificial intelligence (AI) in business and IT strategies holds …
[HTML][HTML] Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research
JR Saura, D Ribeiro-Soriano… - Industrial Marketing …, 2021 - Elsevier
The new business challenges in the B2B sector are determined by connected ecosystems,
where data-driven decision making is crucial for successful strategies. At the same time, the …
where data-driven decision making is crucial for successful strategies. At the same time, the …
Unlocking the value of artificial intelligence in human resource management through AI capability framework
Artificial Intelligence (AI) is increasingly adopted within Human Resource management
(HRM) due to its potential to create value for consumers, employees, and organisations …
(HRM) due to its potential to create value for consumers, employees, and organisations …
Industry 4.0 vs. Industry 5.0: Co-existence, transition, or a hybrid
Smart manufacturing is being shaped nowadays by two different paradigms: Industry 4.0
proclaims transition to digitalization and automation of processes while emerging Industry …
proclaims transition to digitalization and automation of processes while emerging Industry …
[HTML][HTML] Artificial intelligence capability: Conceptualization, measurement calibration, and empirical study on its impact on organizational creativity and firm …
Artificial intelligence (AI) has been heralded by many as the next source of business value.
Grounded on the resource-based theory of the firm and on recent work on AI at the …
Grounded on the resource-based theory of the firm and on recent work on AI at the …
[HTML][HTML] Artificial intelligence and knowledge management: A partnership between human and AI
Emerging artificial intelligence (AI) capabilities will likely pervade nearly all organizational
contours and activities including knowledge management (KM). This article aims to uncover …
contours and activities including knowledge management (KM). This article aims to uncover …
The evolving role of artificial intelligence in marketing: A review and research agenda
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …
marketing has shown that AI is capable of mimicking humans and performing activities in an …
Understanding dark side of artificial intelligence (AI) integrated business analytics: assessing firm's operational inefficiency and competitiveness
NP Rana, S Chatterjee, YK Dwivedi… - European Journal of …, 2022 - Taylor & Francis
The data-centric revolution generally celebrates the proliferation of business analytics and
AI in exploiting firm's potential and success. However, there is a lack of research on how the …
AI in exploiting firm's potential and success. However, there is a lack of research on how the …
[HTML][HTML] How AI capabilities enable business model innovation: Scaling AI through co-evolutionary processes and feedback loops
Artificial intelligence (AI) is predicted to radically transform the ways manufacturing firms
create, deliver, and capture value. However, many manufacturers struggle to successfully …
create, deliver, and capture value. However, many manufacturers struggle to successfully …
[HTML][HTML] Artificial intelligence (AI) competencies for organizational performance: A B2B marketing capabilities perspective
Abstract The deployment of Artificial Intelligence (AI) has been accelerating in several fields
over the past few years, with much focus placed on its potential in Business-to-Business …
over the past few years, with much focus placed on its potential in Business-to-Business …