Although many studies have argued that the source of competitiveness has shifted from
functional value to emotional value, a comparison of the effects remains inadequate. This …

Sustainable, smart connected cars (SSCCs) are one of the representative sustainable
products that leverage smart technologies (eg, the internet of things, artificial intelligence …

Even if the project leader can set the priority within the range of the department, it is difficult
for the management to set it from a company-wide perspective. One reason is that there is a …

Типичным признаком цифровой экономики является трансформация бизнес-моделей
во всех отраслях экономики под воздействием развития цифровых технологий …

With technological advancements, product functionality and durability often exceed the
standard that consumers require, and there is little difference between brands. This implies …

Personal branding represents a very important issue in assessing the value created in any
activity. Some jobs can't exist anymore without personal branding. More than that, some …

Метою роботи є удосконалення економічних підходів щодо аналізу ринку
автомобілебування в умовах промислових революцій. Мета дослідження обумовлює …

The brand is not only from the Unagotion, goes further, it is as if the consumer inner-Izara the
product or service. It is searching from consistency, preubey, pursuit, trust, content, and …

Consumers who value superficial performance and design are more likely to change their
minds when a brand with higher performance or a more fashionable design emerges. On …

日本の高度経済成長を支えてきた電機メーカーや自動車メーカーが強みとしてきた要因の 1 つは,
品質の高さであった (Vogel, 1999).「壊れない」 という品質の信頼性が消費者を魅了した …