Over the last two decades, motivated by the continuous evolution of the technology‐driven
retail environment, researchers have studied various aspects of online consumer behaviour …

Consumers are increasingly moving from traditional television to Over-The-Top (OTT)
streaming platforms. Although OTT platforms are widely used, people's interactions with …

Consumers increasingly use intelligent personal assistants for shopping, given their
advantages of being hands-free and voice-controlled, enabling individuals to multi-task …

The academic interest in Online Grocery Shopping (OGS) has proliferated in retailing and
business management over the past two decades. Previous research on OGS was primarily …

Order placing and delivery always play a significant role in any business industry.
Nowadays, most customers want useful products at their doorstep without visiting any retail …

While personal data is invaluable to firms, the drivers of e-commerce customers' willingness
to disclose their personal data remain tenuous. Using social exchange theory, we develop a …

The purpose of this study is to investigate and compare the popularity of common grocery
apps in Hungary as well as Iran. The data were gathered from Iranian and Hungarian users …

In this modern marketing and technological era, a strong strategy regarding digital marketing
is crucial for the development of any organization. Digital marketing strategies are a …

Providing the right products, at the right place and time, according to their customer's
preferences, is a problem-seeking solution, especially for companies operating in the retail …

Price is one of the essential elements influencing consumer purchase behavior. Like
consumers' preferences in products, their price preferences also dynamically change over …