In recent years, sustainable eco-friendly vehicles have been demonstrated as an adequate
solution for urban deliveries and restricted areas facing traffic congestion and traffic zone …

The emergence of artificial intelligence technologies, such as recommendation agents,
presents new challenges and opportunities for marketing. Recommendation agents assist …

Understanding how preferential treatment influences customer behavior is pivotal in shaping
effective marketing strategies. This study looks at how customers feel and act when they get …

Metaverse has revolutionized the retail landscape and related customer experience. Yet,
research in this area remains limited. This study unveils metaverse retailing aspects and …

Abstract The advent of Live-Commerce has spurred changes in consumer shopping
preferences. Millennials play a pivotal role in current consumer trends, being highly digitally …

The continuous advancement of information technology has strengthened the influence of
live-streaming commerce on consumers' daily life and their enhanced concern about food …

An increasing number of e-commerce sites offering products globally have created a highly
competitive marketplace across various market segments. E-retailers look to update their …

Machine learning methods, which are used in the framework of predicting the solution of
methods of adaptive management of the enterprise's goods sales, have been analyzed …

This case analyzes how Zalora has applied various strategies to gain a sustainable
advantage in the e-commerce industry and provide solutions that continuously add value for …

This study examines the effect of pricing practices and other factors on consumers' buying
behavior in the UAE in the post-Covid-19 era. The focus is on buying from hypermarkets …