Purpose According to a recent survey, more than 90% of customers make purchase or use
decisions for their products and services, primarily based on word-of-mouth (WOM) …

Social media has become an almost ubiquitous environment for human interaction. As a
result, as the use of Social Media becomes more and more common, companies today are …

Online social networking and e-commerce are becoming increasingly popular.
Recommender Systems (RS) let users find relevant information from several possibilities …

This study aims to determine the influence of product quality, information quality on
purchasing decisions through buying interest in online stores, case studies of electronic …

Food price inflation and global geopolitical uncertainties are heightening consumer cost-
consciousness and promoting less sustainable consumption behaviours in everyday …

The rise of technology has brought about a surge in internet-based services, shaping social
media into a platform for both promotion and online commerce. This study aims to assess …

This study introduces a novel mission-based model for segmenting consumers in the online
grocery market, leveraging extensive transaction data from a leading US supermarket chain …

Penelitian ini membahas peran penting Usaha Mikro, Kecil, dan Menengah (UMKM) dalam
ekonomi Indonesia serta pemanfaatan e-commerce sebagai alat untuk meningkatkan …

The primary purpose of this study is to develop a comprehensive understanding of tourist
perceived destination innovativeness (TPDI) and to assess its impacts on tourist experience …

Presently, the customer takes center stage in the realm of sales, playing a pivotal role in the
establishment of enduring relationships and loyalty. This shift implies a transformation in the …