In a short span of time since its introduction, generative artificial intelligence (AI) has
garnered much interest at both personal and organizational levels. This is because of its …

This article presents an analysis of artificial intelligence (AI) in information systems and
innovation-related journals to determine the current issues and stock of knowledge in AI …

As a rapidly emerging generative AI chatbot, ChatGPT has garnered unprecedented global
attention for its advanced AI-based text generation capabilities. However, the issue of …

This research proposes a model that identifies the antecedents of customers' attitudes and
behaviours towards the utilization of artificially intelligent (AI) social service robots in …

Purpose In an era where complex technological advances increasingly govern service
delivery, it is incumbent on service firms to pioneer innovative strategies to sustain customer …

Interior design industries have evolved to adopt advanced digital and interactive virtual
reality (IVR) technologies for promotion. Marketing using a platform with a virtual interior …

Purpose With the trend of adopting and studying artificial intelligence (AI) service robots at
restaurants, the authors' understanding of how customers perceive robots differently across …

Purpose This study aims to offer an overview of hospitality and tourism research on artificial
intelligence (AI) and its impact on the industry. More specifically, this study examines …

This study explores the reasons (for and against) the adoption of AI in the hospitality industry
among Pakistani customers. The hypothesis was tested using the sample obtained from …

Purpose The technology acceptance model (TAM) is a widely used framework explaining
why users accept new technologies. Still, its relevance is questioned because of evolving …