E‐commerce shopping has gradually become a norm in consumers' choice of shopping channel and part of this shopping process is aided by advance technologies including voice …
This paper combines insights from marketing and information systems research to arrive at an integrative model of online brand experience. In this model emotional aspects of brand …
N Xiao, R Sharman, HR Rao, S Upadhyaya - Decision Support Systems, 2014 - Elsevier
People are increasingly using the Internet to access health information and the information obtained has an impact on their healthcare outcomes. This paper examines the impacts of IT …
The adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article …
WT Wang, HM Li - Internet research, 2012 - emerald.com
Purpose–The purpose of this study is to develop and validate empirically a research model that depicts the relationships between the identified key value proposition attributes of …
Success in web services cannot promise the success in corresponding mobile services. To understand the mobile service adoption behavior under the context of web–mobile service …
YQ Zhu, YH Fang, SY Lim - Computers in Human Behavior, 2023 - Elsevier
The rise of super apps has attracted scholarly attention across different disciplines. Integrating the theories of service extension and status quo bias into a three-component …
Drawing from trust transfer theory, this study investigates cognitive trust and emotional trust transfer from web payment (WP) to mobile payment (MP) services with the emphasis on the …
S Sarasvuo, V Liljander, K Haahtela - Industrial Marketing Management, 2023 - Elsevier
This study explores buyer perceptions of corporate brand extension attractiveness in B2B services, focusing on influencing roles of corporate image, extension fit, and other sources of …