M Hafez - International Journal of Bank Marketing, 2021 - emerald.com
Purpose This research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand …
B Ibrahim - Journal of Promotion Management, 2022 - Taylor & Francis
This research investigates the robustness of the relationship between social media marketing activities (SMMA) and brand loyalty (BL). This relationship is examined based on …
Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media. Drawing on the stimulus …
Saima, MA Khan - Journal of Promotion Management, 2020 - Taylor & Francis
A new digital marketing tool that has emerged today is that of social media influencer marketing. Social media influencers are those individuals who shape consumers' …
In today's competitive environment, higher education needs to find an effective way to convey its brand to prospective students. Given that the “digital native”(Gen Z) is becoming …
Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business …
B Ibrahim, A Aljarah - European Journal of Innovation Management, 2024 - emerald.com
Purpose This study explores central questions related to the connection between social media marketing activities (SMMAs), user engagement and the self-brand connection of …
Purpose The current study has drawn attention to investigating the impact of social media influencers'(SMIs) authenticity on followers buying behavior by using followers who have an …
B Ibrahim, A Aljarah - Journal of Marketing Communications, 2023 - Taylor & Francis
The social media revolution has massively transformed marketing plans and practices in the business world. Moreover, marketers can reinforce customer–brand relationships through …