[HTML][HTML] A personalized product recommendation model in e-commerce based on retrieval strategy

DN Nguyen, VH Nguyen, T Trinh, T Ho… - Journal of Open Innovation …, 2024 - Elsevier
In recent years, online shopping is one of the routine parts in people's life. It is convenient
and takes less effort to purchase it. Regarding the increasing revolution of e-commerce …

The Influence of Digital Literacy on the Phenomenon of Deviation between Farmers' E-Commerce Sales Willingness and Behavior: Evidence from Rural China

Y Zhang, Y Zhang - Sustainability, 2024 - mdpi.com
E-commerce, as a prominent feature of the digital economy era, is highly expected to
promote economic growth and sustainable development. Based on the 2020 “China Rural …

Emosional Konsumen Sebagai Intervening Pengaruh Konten Pemasaran, Electronic Word Of Mouth, dan Pada Niat Beli Di Aplikasi Tiktok

MYA Anas, N Senjani - Dialektika: Jurnal Ekonomi dan …, 2023 - ejournal.uniramalang.ac.id
The research objective is to explain and analyze marketing content, electronic word of
mouth (EWOM), and live broadcasts on purchase intentions through consumer emotions as …

Sosyal medya paylaşım ve yorumlarının konaklama işletmelerinde stratejik yönetim kararlarına etkisi üzerine bir araştırma

S Alan - 2024 - acikerisim.erbakan.edu.tr
Özet Sosyal medya sitelerinin son yıllarda popüler olmasıyla birlikte, sosyal medya
sitelerinde yapılan paylaşım ve yorumlarda müşterilerin tercihlerinde önemli rol oynayan bir …

THE ROLE OF DIGITAL MARKETING TO CREATE COMPETITIVE ADVANTAGE TO IMPROVE MICRO BUSINESS PERFORMANCE

D Novianti, GS Rochmah, SE Fatimah - International Journal of …, 2024 - rsglobal.pl
UMKM has an important role to play in creating jobs and driving innovation. However,
UMKM still faces the challenge of understanding the everexpanding information technology …

The Role of Innovation and Creativity in Business Management to Enhance SME Economy in the Creative Industry

YJ Purnomo - Indo-Fintech Intellectuals: Journal of Economics …, 2024 - indo-intellectual.id
SMEs are the backbone of Indonesia's economy, contributing significantly to employment
and the Gross Domestic Product. The creative industry holds immense potential in driving …