The price of a product is a measure of the exchange rate used to obtain it in the form of
money or goods. In order to achieve the desired business goal and profit, a company must …

Creating superior value for customers requires an effective sales-marketing interface (SMI),
but unfortunately these two departments are not always aligned, which drains resources and …

As designing effective sales force financial compensation (SFFC) is as important as it is
challenging, it comes as no surprise that SFFC has been the subject of research for over 60 …

As the sales function continuous to evolve, organizations are increasingly investing in sales
enablement, which entails aligning resources across different organizational functions and …

Recent conceptualizations of sales enablement (SE) provide a foundation for emerging
scholarship yet do not capture the vast complexities of developing an SE strategy. SE is not …

The global health pandemic triggered many challenges for businesses and society, forcing
organizations and salespeople alike to pivot, alter their sales strategies, accelerate their …

Despite their joint responsibility for creating, communicating, and delivering customer value,
relationships between marketing and sales (M&S) functions are often suboptimal and …

Abstract The Background: The globalization of the business world and the ongoing
internationalization of many organizations have profound consequences for societies and …

The contemporary agricultural supply chain necessitates the integration of information and
communication technologies to effectively mitigate the multifaceted challenges posed by …

Information governance is crucial for firm performance. Marketing managers have been
actively engaged in data analytics and information management for decision-making …