The purpose of this research is to analyse the practices of virtual reality marketing in the Bali
tourism sector in Indonesia. This is a qualitative and descriptive research with the purposive …

Purpose Structural and technological changes are driving functional reorganization in many
organizations. To date, there are very few articles that explicitly, consistently and …

Regional innovation should be adaptive because it involves uncertainties and risks, and the
context of each region is critical to the success of innovation processes. However, regional …

Purpose This research seized the COVID-19 pandemic-induced economic recession as a
strategic response background to answer whether serious games (SGs) can be effectively …

Purpose Manufacturing systems have undergone radical changes because of the
implementation of physical and digital innovating technologies with high levels of …

VR, or virtual reality, has developed into one of the latest and most well-liked technical
advancements and could have an effect regarding the hospitality and tourism …

Leadership can boost organizational innovation by stimulating personnel and crafting an
atmosphere promising to the development of their ingenious and inventive talents, resulting …

Inadequate innovation performance has the potential for adverse business outcomes.
Business leaders are concerned with inadequate innovation performance, as innovation is a …

The recent COVID-19 pandemic, and subsequent invasion of Ukraine by Russia, has
demonstrated to the world the volatile and fragile nature of global supply chains. Hence, this …

During the development of technological innovation projects, the team has difficulty to
identify and managing uncertainties, which represents a challenge to bring the technologies …