Promoting perceived service quality and organisational performance through customer retention strategies: the moderating role of ICT
C Lovemore, D Chavunduka, S Chinofunga… - European Journal of …, 2023 - emerald.com
Purpose The major objective of the study is to investigate the effect of selected customer
retention strategies (fair pricing, online marketing and frequent communication) on …
retention strategies (fair pricing, online marketing and frequent communication) on …
A Literature Review of Marketing Intelligence and Its Theoretical Implication for Leveraging Business
AT Rosário - Marketing Innovation Strategies and Consumer …, 2024 - igi-global.com
Marketing intelligence, or market intelligence, refers to gathering and analyzing information
about the market, customers, competitors, and other relevant factors to make informed …
about the market, customers, competitors, and other relevant factors to make informed …
[PDF][PDF] THE MEDIATION ROLE OF ORGANIZATIONAL MEMORY BETWEEN KNOWLEDGE SHARING SYSTEMS AND THE COMPETITIVE INTELLIGENCE
ALHA ODEH - Journal of Theoretical and Applied Information …, 2024 - jatit.org
Purpose-This study aims to explore the importance of knowledge sharing systems and
organizational memory as a prerequisite to competitive intelligence. Besides that, to …
organizational memory as a prerequisite to competitive intelligence. Besides that, to …
[PDF][PDF] CUSTOMER INTELLIGENCE AND BUSINESS PERFORMANCE OF SHOPRITE IN FCT ABUJA, NIGERIA
AJ Ovivi, FO Kazeem, OH Esso, DP Dombut… - journal.binghamuni.edu.ng
The study examined customer intelligence and business performance of Shoprite in the
Federal Capital Territory of Abuja. The primary focus of the study is on how ShopRite's …
Federal Capital Territory of Abuja. The primary focus of the study is on how ShopRite's …
مدى تبني شركات السفر والسياحة لنظام الذكاء التسويقي،" دراسة ميدانية على عينة من المديرين العاملين لشركات القطاع الخاص بمدينة بنغازي"
صالح عبد الرحمن عيسى الحاسي - دراسات في الاقتصاد والتجارة, 2023 - journals.uob.edu.ly
هدفت هذه الدراسة إلى التعرف على مدى تبني شركات السفر والسياحة لنظام الذكاء التسويقي وأبعاده
(فهم الزبون، ذكاء المنتج، ذكاء المنافس، فهم السوق) من وجهة نظر مديريها، ومن ثم الكشف عن الفروق حول …
(فهم الزبون، ذكاء المنتج، ذكاء المنافس، فهم السوق) من وجهة نظر مديريها، ومن ثم الكشف عن الفروق حول …
[引用][C] THE EFFICACY OF JOURNALING IN EFL TEACHERS'PROFESSIONAL DEVELOPMENT: INSIGHTS AND INTERVENTIONS
B Medic - International Development Planning Review, 2024