Developing a strong brand is critical for long-term success in today's competitive business
market. This research investigates the key features and strategies involved in developing a …

Modernization of higher education and increased competition in the educational services
market require new ways of improving the efficiency of higher education institutions (HEI) …

Achieving enduring economic development is the biggest challenge of today's humanity.
However, at present, there is a consensus that the digital economy plays a significant role in …

В статье рассмотрены особенности функционирования цифровых маркетинговых
инструментов в современных экономических условиях. На сегодняшний день в …

The aim of this study is to create a broad conceptual framework for emerging digital
marketing tools and stages. A theoretical-based study of the concept of Digital Marketing …

This study, carried out during the COVID-19 pandemic in Turkey, aimed to provide
suggestions for creating a successful real-time content marketing strategy. For this purpose …

The fact that traditional information sources are neglected by tour operators and the
statement arguing that digital information sources, contrarily to traditional paper ones, allow …

Chatbots are a rapidly growing technology in the field of digital marketing. They are
computer programs designed to simulate conversation with human users. Chatbots can be …

The efficacy and strategies of digital marketing employed by small and medium-sized
businesses were analyzed in this study. This study examined the influence of electronic mail …

Weather parameters and PM2. 5 are important to become the object of observation. These
two parameters have an influence on various fields. Weather parameters, for example, are …