Purpose: Thisstudy aims to measure the attitudes of Generation Z in Jakarta towards
advertisements containingCOVID-19 information. Research design, data and methodology …

Pre-roll ads are the most prevalent online video advertising format. They are often
compulsory and may induce advertising avoidance. The current study introduces two new …

On YouTube, skippable in-stream advertisements (ads) are critical income for both YouTube
and content creators. However, ads inevitably irritate viewers, and as a result, they tend to …

Examining and analyzing the determinants facilitating consumers' intention to buy via mobile
commerce platforms have untapped potential when it comes to advertisement potential and …

Background Social media is one of the most common sources of information for parents
seeking information on their child's health. The purpose of this study was to better …

This study presents the results of an experiment designed to investigate whether marketing
videos containing mixed emotional content can sustain consumers interest longer compared …

As online video viewing increases, so does the size of the online video advertising market.
However, it is challenging to create an advertising creative suitable for online video services …

Video content on the internet commands a substantial portion of online activities and holds
immense value in driving effective marketing campaigns. The question is, how can we …

The use of online video content plays a vital role in marketing strategies and is a significant
component of internet usage. The challenge lies in evaluating the impact of video content on …

In this era of Marketing 5.0, which is full of Volatility, Uncertainty, Complexity, and Ambiguity,
companies must adapt with digital in order to survive and grow. One of the most extensively …