Colour is perhaps the single most important element as far as the design of multisensory
product packaging is concerned. It plays a key role in capturing the attention of the shopper …

Food production is one of the major contributors to environmental damage. Adaptations in
our food choices are needed to preserve resources for the needs of future generations. More …

Following the increasing importance of healthiness and sustainability for many consumers,
manufacturers increasingly try to give products a healthier or eco-friendlier image, for …

Colour affects many aspects of our lives. One area of particular interest in recent years has
been the role of colour cues in the perception of food and drink. While the majority of this …

There has been a noticeable increase of interest in research on multisensory flavour
perception in recent years. Humans are visually dominant creatures and a growing body of …

Nudging is increasingly used in public health interventions in Western societies to produced
health-promoting behavior changes; however, there is lack of clarity as to what constitutes a …

The interest of consumers is the consumption of healthy food, whereas the interest of food
manufacturers is that consumers recognize the produced “healthier” food items on the …

Packaging plays an important role on attracting the consumers' attention and creating
hedonic and sensory expectations, which may affect actual product experience. The present …

Food packaging design has become a key component of the marketing mix of companies to
ensure the long-term success of their products, and to convey information that set apart their …

This paper questions whether manufacturers can utilize visual packaging cues, in particular
colours and shapes, to communicate the intrinsic attributes of cheeses. While the existence …