A rapidly growing body of empirical research has recently started to emerge highlighting the
connotative and/or semiotic meanings that consumers typically associate with specific …

The colour of a product plays an important role in consumer experiences, and in the context
of pharmaceutical products, this could potentially affect a patient's expectations, behaviours …

For centuries, if not millennia, people have associated the basic tastes (eg, sweet, bitter,
salty, and sour) with specific colours. While the range of tastes may have changed, and the …

Phonetic elements of brand names can convey a range of specific meanings. However, an
integrated understanding of the sound symbolism of brand names remains elusive. Here, we …

People tend to associate abstract visual features with basic taste qualities. This narrative
historical review critically evaluates the literature on these associations, often referred to as …

The primary purpose of this research is to explain the importance of a significant aspect of a
sustainable environment: green packaging. Green packaging has been revealed to have an …

This research examines whether, how, and why visual finish (ie, whether a product/package
is glossy or matte) can affect consumers' perceived effectiveness of problem‐solving …

The physical appearance of pills, especially their color, affect expectations of their efficacy in
addition to their intended medicinal effect. The purpose of this study is to understand the …

Background There is no consistent framework for patient-centric drug product design,
despite the common understanding that drug product acceptability and preferences …

Dietary supplements are prevalent and represent a huge (and still growing) global market.
Such products are intended to enhance health and wellness as well as to supplement diets …