Covid-19 has caused an economic recession, including uncertainty over the food and
beverage sector. One of the layers of business that is vulnerable to pandemic attacks is …

Menggunakan media sosial untuk pemasaran digital adalah pendekatan ekonomis yang
dapat meningkatkan keunggulan bisnis pada UMKM. Dengan pendekatan media sosial …

Abstract PT. Naga Jaya Putra Batam merupakan sebuah perusahaan yang bergerak di
bidang real estate dalam kategori jual beli ataupun sewa lahan. Kondisi sejak awal masa …

The hospitality industry has faced considerable challenges in its global advertising
endeavors, which are predominantly attributable to the problem of expensive expenses …

Abstract Minority-owned (eg, Asian, Black/African American, Hispanic, and women) small-
and medium-sized enterprises (SMEs) account for a small percentage of US businesses in …

This study aims to analyze the impact of market orientation, entrepreneurial orientation, and
social media marketing on the marketing performance of SMEs that are members of ISMEA …

During the last decade, environmental concerns have become a global trend. This trend has
led cosmetics companies to strive to be more environmentally friendly and to offer a more …

Penelitian ini bertujuan untuk menganalisis pengaruh spiritualitas kewirausahaan,
pemasaran media sosial dan kompetensi wirausaha terhadap kinerja usaha umkm di …

This qualitative case study examined social media marketing strategies to cultivate small
and medium-sized enterprise customer bases by fellow small and medium-sized enterprises …