Toward a theory of behavioral control

WM Lim, MA Weissmann - Journal of Strategic Marketing, 2023 - Taylor & Francis
ABSTRACT A careful consideration of studies on behavioral prediction in the existing
literature suggests that behavioral control is often included as one of the many key factors …

[HTML][HTML] Behavioural intention to use autonomous vehicles: Systematic review and empirical extension

T Keszey - Transportation research part C: emerging technologies, 2020 - Elsevier
This study aims to enrich autonomous vehicle (AV) adoption research and practice by being
the first study to systematically review empirical studies on behavioural intention to use AVs …

[HTML][HTML] How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective

R Zheng, Z Li, S Na - Journal of Retailing and Consumer Services, 2022 - Elsevier
In the emerging retail market, e-tailers operating in developing economies have to cope with
the rapid use of the Internet, new electronic purchasing methods and online selling …

Live streaming commerce from the sellers' perspective: implications for online relationship marketing

A Wongkitrungrueng, N Dehouche… - Journal of Marketing …, 2020 - Taylor & Francis
Live streaming has recently become a popular direct selling channel which offers small, self-
employed sellers unseen levels of consumer interaction and engagement. While the extant …

Managing the sales force through the unexpected exogenous COVID-19 crisis

NN Hartmann, B Lussier - Industrial Marketing Management, 2020 - Elsevier
The COVID-19 pandemic is bringing about immediate, wide-ranging, and severe challenges
for many B2B sales forces. Such challenges call attention to the importance of frameworks …

Online relationship marketing

L Steinhoff, D Arli, S Weaven, IV Kozlenkova - Journal of the Academy of …, 2019 - Springer
Online interactions have emerged as a dominant exchange mode for companies and
customers. Cultivating online relationships—defined as relational exchanges that are …

Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement

A Pangarkar, V Arora, Y Shukla - Journal of Retailing and Consumer …, 2022 - Elsevier
Omnichannel retailing has revolutionized the way retailers create strategies for engaging
customers in making purchase decisions. Phygital is a new-age transformative form of …

Influence of streamer's social capital on purchase intention in live streaming E-commerce

P Xu, B Cui, B Lyu - Frontiers in Psychology, 2022 - frontiersin.org
The virtual display of products in e-commerce brings new problems of information
asymmetry, and the overload of digital information also increases the difficulty of consumers' …

Explicating the privacy paradox: A qualitative inquiry of online shopping consumers

R Bandara, M Fernando, S Akter - Journal of Retailing and Consumer …, 2020 - Elsevier
Online consumers often voice discontent and concern over their privacy and yet fail to take
adequate precautions. Nor do they abstain from disclosing information. This study aims to …

[HTML][HTML] Sales communication competence in international B2B solution selling

J Koponen, S Julkunen, A Asai - Industrial Marketing Management, 2019 - Elsevier
Increasing demands for international solution selling call for a better understanding of the
interpersonal communication competence required of sales professionals. Accordingly, this …