Recent advances in the field of technology have led to the emergence of innovative technological smart solutions providing unprecedented opportunities for application in the …
Although leader-member exchange (LMX) was identified in the literature nearly 40 years ago, a comprehensive empirical examination of its antecedents and consequences has not …
The notion of creating rich and memorable experiences for consumers constitutes a prevalent concept in the tourism industry. With the proliferation of destination choices and …
Experiences constitute the essence of the tourism industry. While the literature has recognized the recent impact of technology on experiences, its empirical exploration …
Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism …
VTC Middleton, JR Clarke - 2012 - taylorfrancis.com
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global …
MM Mariani, M Di Felice, M Mura - Tourism management, 2016 - Elsevier
This work explores how Italian regional Destination Management Organisations (DMOs) strategically employ Facebook to promote and market their destinations, and improves on …
D Buhalis, D Leung… - Destination marketing and …, 2011 - cabidigitallibrary.org
This chapter examines how information and communication technologies play an important role in each of the five stages of the buyers' decision making process, and that eTourism is in …
M Hartemo - Journal of Research in Interactive Marketing, 2016 - emerald.com
Email marketing in the era of the empowered consumer | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us Advanced search Email marketing …