In recent years, climate change and global warming have been exacerbated by human over-
development, and consumers are becoming increasingly aware of the importance of …

This research aims to analyze the feasibility of gamified applications as a tool to promote
engagement and brand attitude. To accomplish this, this research was developed using a …

The end of the twentieth century saw increased research on sustainability issues,
particularly consumer consumption patterns and their environmental impact. As consumers …

Previous research has shown that people can generate expectations regarding the color of
a food packaging labeled with a certain flavor based on the color-flavor associations …

Over the last decade, several digital tools have been designed to provide consumers with
nutritional and environmental impact information about their food choices post-consumption …

We report a study designed to examine color-flavor interactions in computerized associative
learning tasks. In Experiment 1, participants learned to associate certain flavor labels (ie …

Gamification has become one of the most effective ways to generate customer engagement.
However, there needs to be more structured research on the drivers of the adoption and …

This study delves into the impact of gamification usage on the customer relationship
management performance of microfinance platforms in China. Specifically, we …

Design/methodology/approach: Online survey was conducted to collect data, and Partial
Least Square (PLS) was used to analyze the effects among variables. Research Findings …

ABSTRACT E-commerce competition in Indonesia has forced e-commerce companies to
create new strategies in order to maintain consumer loyalty. Gamification is believed to have …