This research aims to analyze the feasibility of gamified applications as a tool to promote engagement and brand attitude. To accomplish this, this research was developed using a …
The end of the twentieth century saw increased research on sustainability issues, particularly consumer consumption patterns and their environmental impact. As consumers …
C Jiang, X Guo, J Huang, X Wan - Food Quality and Preference, 2023 - Elsevier
Previous research has shown that people can generate expectations regarding the color of a food packaging labeled with a certain flavor based on the color-flavor associations …
Over the last decade, several digital tools have been designed to provide consumers with nutritional and environmental impact information about their food choices post-consumption …
F Huang, C Wang, X Wan - Food Quality and Preference, 2022 - Elsevier
We report a study designed to examine color-flavor interactions in computerized associative learning tasks. In Experiment 1, participants learned to associate certain flavor labels (ie …
Gamification has become one of the most effective ways to generate customer engagement. However, there needs to be more structured research on the drivers of the adoption and …
A Liu, E Urquía-Grande, P López-Sánchez… - Journal of Behavioral …, 2024 - Elsevier
This study delves into the impact of gamification usage on the customer relationship management performance of microfinance platforms in China. Specifically, we …
NN Sari - ASEAN Marketing Journal, 2022 - scholarhub.ui.ac.id
Design/methodology/approach: Online survey was conducted to collect data, and Partial Least Square (PLS) was used to analyze the effects among variables. Research Findings …
ARN Asy'ari, IM Sukresna - Diponegoro Journal of …, 2023 - ejournal3.undip.ac.id
ABSTRACT E-commerce competition in Indonesia has forced e-commerce companies to create new strategies in order to maintain consumer loyalty. Gamification is believed to have …